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BrightDrop Lead Product Designer - Hardware

  • Palo Alto
  • Engineering
  • Full time
  • Added
  • JR-202308239


About BrightDrop:

At BrightDrop, we are reshaping e-commerce by developing smarter, greener, and more efficient ways to deliver goods and services to your door, while delivering a brighter future for the cities where we live. We are building an ecosystem of all-electric, zero-emissions delivery solutions – from electric vehicles, to ePallets and software that leverages real-time data to drive intelligent optimizations for e-commerce. To deliver on our mission we are growing fast and building a team, based in Palo Alto, with offices in Atlanta and Detroit, that is customer-focused, agile and passionate about innovating for a more sustainable future.  

From engineering to product management and operations, BrightDrop is looking for people who can combine a passion for technology and sustainability with high doses of curiosity and rigorous thinking to deliver a better future. Backed by General Motors, BrightDrop is striving to improve the communities where we live and deliver a better future for generations to come. We hope you’ll join us.

BrightDrop UX:

BrightDrop User Experience (UX) is made up of multi-disciplinary teams of UX Software Designers, Researchers, Writers, HCI and Human Factors experts, Creative Designers, and Industrial Designers. Our goal is to design and build the most relevant and delightful products we possibly can. 

As a Lead Product Designer, you will own and define the user experience with physical devices in the BrightDrop ecosystem. You’ll design user interaction with electric carts which move smaller payloads and can be used with, or independently of, vehicles. You’ll create compelling and useful experiences across all touchpoints for customers to streamline delivery. 

As a member of the UX team and in particular the hardware experiences group, you’ll work with digital UX designers, UX researchers, hardware and software engineers, and vehicle and industrial designers. We’re also ramping up our hands-on prototyping capabilities in Palo Alto and you’ll help make that happen.

What You Will Do:

  • Work with product managers and engineering partners to define the overall UX and HCI strategy for delivery-specific last-mile solutions. 

  • Identify user needs and business requirements to define design principles, goals, and success. Provide input to the PRD.

  • Own the service blueprint: user journeys, key touchpoints, UX value proposition.

  • Work cross-functionally with product management, engineers, industrial and digital designers on product designs, including displays, controls, form factors and volumes.

  • Document functional flows. Deliver detailed HCI/UX designs. 

  • Understand user behavior and metrics to help validate the experience. Help the UX Research team conduct formative and evaluative studies.

  • Lead UX reviews with stakeholders.  

  • Work with engineering to build up our Palo Alto-based prototyping and test capabilities. 

  • Ultimately, this role will be accountable for creating useful, usable, and delightful products.

Additional Description

We Are Looking For:

  • Ability to operate autonomously as a senior member of the UX team and to mentor junior designers.

  • At least 5 years of experience defining HCI/UX experiences for physical devices.  

  • Systems-level design experience for hardware-centered products that have a software component.

  • Deep enough experience with manipulation, mechanics, and materials to collaborate closely with industrial designers in creating hardware design solutions. 

  • Firm understanding of ergonomic guidelines and methods for evaluating human workload. 

  • Expert-level skills writing user journeys, HCI requirements and standards, and architecting functional flows.  

  • Experience running usability testing for physical devices.  

  • Experience communicating objectives and desired outcomes with hardware and software engineers, digital UX designers, industrial designers, and product teams. 

  • A track record of delivering excellent user experience across hardware and software. 

  • A plus: 

  • Ergonomics expertise. 

  • Experience with delivery services. 

  • Experience with autonomous robots, intelligent sensors, or IoT devices.

  • Sketching skills in 2D and 3D.

The expected base compensation for this role is: (197,110 - 291,080 USD Annual). Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About BrightDrop

BrightDrop is a tech company transforming commercial delivery and logistics. Its portfolio of electric delivery vehicles, smart eCarts, and software solutions are designed to create a smarter, safer, more sustainable future. BrightDrop is a wholly owned subsidiary of General Motors. For more information, visit

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.