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BrightDrop Lead HMI Designer

  • Palo Alto
  • Engineering
  • Full time
  • Added
  • JR-000079077


About BrightDrop:

At BrightDrop, we are reshaping e-commerce by developing smarter, greener, and more efficient ways to deliver goods and services to your door, while delivering a brighter future for the cities where we live. We are building an ecosystem of all-electric, zero-emissions delivery solutions – from electric vehicles, to ePallets and software that leverages real-time data to drive intelligent optimizations for e-commerce. To deliver on our mission we are growing fast and building a team, based in Palo Alto, with offices in Atlanta and Detroit, that is customer-focused, agile and passionate about innovating for a more sustainable future.  

From engineering to product management and operations, BrightDrop is looking for people who can combine a passion for technology and sustainability with high doses of curiosity and rigorous thinking to deliver a better future. 

Backed by General Motors, BrightDrop is striving to improve the communities where we live and deliver a better future for generations to come. We hope you’ll join us.

What you get to do in this role 

As a Lead HMI Designer, you will help the team define the overall Human-Machine Interface for user experience with physical devices in the BrightDrop ecosystem. This of course involves in-vehicle design for smart, connected, electric vehicles, with an experience customized to streamline delivery. You’ll also design user interaction with electric carts which move smaller payloads and can be used with, or independently of, vehicles. You’ll create compelling and useful experiences across all touchpoints for customers ranging from delivery drivers to the general public. 

As a member of the UX team, you’ll work with digital UX designers, UX researchers, hardware and software engineers, and vehicle and industrial designers. We’re also ramping up our Design team and hands-on prototyping capabilities in Palo Alto and you’ll be key to making that happen.

Responsibilities include:  

  • Define the overall HMI and UX strategy for delivery-specific vehicle functionality across a variety of in-vehicle hardware and software features. 

  • Work cross-functionally to lead the in-vehicle HMI design process. Collaborate with UX digital designers and prototypers on in-vehicle displays. 

  • Help the UX research team conduct formative research, benchmarking, prototype evaluation, and human performance studies on vehicle hardware and software features. 

  • Work with digital designers, industrial designers, and hardware engineers to create and evaluate product concepts. 

  • Define user journeys and document functional flows. Deliver detailed HMI designs. 

  • Carry out a similarly full range of HMI and UX design activities for electric carts and other hardware, from working with Product on requirements to prototype evaluation and finished designs. 

  • Work with engineering to build up our Palo Alto-based prototyping and test capabilities. 

Additional Description


  • At least 5 years of experience defining HMI for physical devices.  

  • Deep enough experience with manipulation, mechanics, and materials to collaborate closely with industrial designers in creating hardware design solutions. 

  • Firm understanding of in-vehicle driver distraction, engineering guidelines, and methods for evaluating human workload. 

  • Expert-level skills writing user journeys, HMI requirements and standards, and architecting functional flows.  

  • At least 2 years of usability testing experience.  

  • Experience communicating objectives and desired outcomes with hardware and software engineers, digital UX designers, industrial designers, and product teams. 

  • A track record of delivering excellent user experience across hardware and software. 

Great to have:  

  • At least 3 years of experience defining in-vehicle features and user interactions. 

  • Drawing and graphic skills in 2D and 3D. 

  • Industrial design experience. 

  • Ergonomics experience. 

  • Experience with delivery services. 

  • Experience with autonomous vehicles, intelligent sensors, or IoT devices. 

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.